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In case, if your program has been running for a while, email your most engaged users about it. If you’ve only launched the program, announce it to your entire user base through a newsletter or other email formats you use to communicate with them. Remember, we already established that the majority of referral programs fail simply because businesses never tell their users about it. Communicate with Users About the Program Outside of the Productĭon’t be afraid to ask your users to help. Your conversion rate will go down with every friction point you insert into the form.” 2. Just give them a way to select recipients from their contacts and hit “Send”. “Don’t make your users type anything, especially things they have to go look up like their friends’ email addresses. For example, provide them with an easy way to import their friends’ emails into the app, and fire off the referral message in a jiffy.Īs Jay, CloudSponge’s CEO, points in this Growth Hackers discussion:

If you want them to email friends about you, ensure that they don’t have to go through any hoops while doing so. If you want users to share the product on social media, give them quick and easy access to sharing options. Similarly, make the whole process seamless. Now, I agree, a refer a friend program shouldn’t take center stage in the app.īut to ensure users avail of it, at a minimum, it should be noticeable and easy to access.

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In comparison, this software company keeps the link to their referral program visible on screen all the time. I know I didn’t until I began looking for examples for this post (and I’ve been using their product daily.) I admit that I have no idea how many of their users click on the link to access that part of their site. This company, for example, lists the affiliate program in a section of the main navigation that’s not even labeled (if you don’t count the three dots): They bury it deep in the interface, in a place where hardly any user would venture. In fact, Texas Tech University, whose research yield the above data also admitted that the single problem with a lack of referrals is that companies do not actively ask for them. Then again, I bet it’s because the rest simply doesn’t know about the referral program (and are probably too lazy to go through the process manually – write the email or social updates and post it to their friends). Here’s a statistic that amazes me every time I read it:Ĩ3% of people are willing to tell others about a product after a positive experience with it. What follows are four ideas to help you overcome them.

#REFER FRIEND JOTTACLOUD HOW TO#

How to Optimize a Refer a Friend Program to Inspire Users to Share Your ProductĪt the start of this post, I shared with you some reasons why many friend invitations fail – inaccessibility, difficulty and poor communication. In the sections following, you’ll learn how to optimize the program to meet the first objective.

Convert as many referred visitors into users or customers ( stages 4 & 5).

Take as many people in the first stage – Unique Users – to notice your program ( stage 2), and then, send a referral ( stage 3).

Now, the above also suggests that your referral program has two separate objectives:

Conversions – referred visitors who signed up for your product or platform.

Referred visitors – referral recipients who engaged with the message and visited your site, and finally,.

Successful Referrers – active referrers who completed all the steps in the friend invitation process (meaning, sent a referral).

Active Referrers – these are the people who have noticed and interacted with the refer-a-friend program.

Unique Users – this category includes your entire user or customer base that actively engages with your product.

Now, if we divide the above process into stages, we can form the actual friend referral funnel: If they like what they see (and of course, assuming they also have a problem your product helps alleviate), they sign up.įrom then on, your onboarding process takes over, aiming at converting them into a user or enticing them to continue using the product, whichever option applies to your sales process. Her friend receives the invitation and visits your site. And because she finds it so helpful, she decides to invite friends to check it out. In this section, however, we’ll focus on how the referral process works.Ī customer loves using your product. It’ll help you understand how to convince a person to tell others about your brand better.

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Note: we’ve published a complete guide of psychological drivers that make someone to share a product.

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Skip the Queue - Download our DIY Better Sharing Workbook today! The Mechanics of Refer a Friend Programs

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